My Publications
| Publication | Authors | Year |
|---|---|---|
| "Conflict-induced Entrepreneurial Resilience, Self-Efficacy and the New Social Compact: A Study of BoP Micro-Entrepreneurs in Conflict Zones," published in Decision. | Ramendra Singh, Tahir Wani, Wajid Saiyed, and Apoorv Khare | 2021 |
| "Why do consumers buy green apparel? The role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive," Journal of Retailing and Consumer Services, Vol 62. | Mohd Sadiq, Mohd Adil, Kumkum Bharti, and Ramendra Singh | 2021 |
| "Evaluating the impact of religious icons and symbols on consumer's brand evaluation: Context of Hindu religion," Journal of Advertising, 50(4), 372-390. | Ridhi Agarwala, Prashant Mishra, and Ramendra Singh | 2021 |
| "Executive Functions of BoP Consumers: Research Propositions, Conceptual Framework and Implications for Marketing Strategies for BoP Markets," Journal of Global Marketing, Special Issue on Marketing to the poor, disadvantaged and marginalized consumers: A global perspective. | Ria Mishra, Ramendra Singh, and Saravana Jaikumar | 2021 |
| "Does Managing Customer Accounts Receivable Impact Customer Relationships, and Sales Performance? An Empirical Investigation" published in Journal of Retailing and Consumer Services. | Ramendra Pratap Singh, Ramendra Singh and Prashant Mishra | 2021 |
| "Thinking, Feeling and Coping by BoP Healthcare Consumers: Policy-Based Intervention in an Emerging Market," Journal of Marketing Management (Special Issue: Digitally enabled value co-creation at the bottom of the pyramid), 37(9- 10), 914-961. | Rakesh Ranjan, Rupanwita Dash, Sudeep Rohit and Ramendra Singh | 2021 |
| "A road less traveled in nostalgia marketing: Impact of spiritual wellbeing on effects of nostalgic advertisements," Journal of Marketing Theory and Practice, 29(3), 289-307. | Singh, Ramendra, Yukti Sharma and Jitender Kumar | 2021 |
| "Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework," Journal of Macromarketing, 41(2), 373-390. | Maity, Moutusy, and Ramendra Singh | 2021 |
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Editorial Experience
- Special Issue Co-Editor, Journal of Global Marketing, on Marketing to the Poor, Disadvantaged and marginalized Consumers: A Global Perspective, Vol.34 (4), 2021.
- Special Issue Editor, Journal of Indian Business Research, on Sustainability and Business, Vol 11(2), 2019.
- Special Issue Editor, Journal of Global Marketing, on Marketing Challenges and Opportunities in India, Vol 31(2), 2018.
- Special Issue Editor, International Journal of Business and Emerging Markets, on CSR in a Globalised World: Emerging Issues and Challenges, Vol 10(2), 2018.
- Special Issue Co-Editor, Marketing Theory, on Markets & Marketing at the Bottom of the Pyramid, Vol 17(3), 2017.
- Special Issue Co-Editor, Decision, on Re-thinking Marketing, 42(4), 2015.
- Special Issue Co-Editor, International Journal of Pharmaceutical and Healthcare Marketing, on Healthcare at the Bottom of the Pyramid, Vol 9(3), 2015.
- Special Issue Editor, International Journal of Business and Emerging Markets, on Marketing to the Bottom of the Pyramid: Key Challenges and the Way Ahead, 6(4), 2014.
- Special Issue Editor, Marketing Intelligence & Planning, on MARCON 2012 at IIM Calcutta 32(5), 2014.
- Special Issue Co-Editor, Journal of Business & Industrial Marketing, on Business-to-Business Marketing Practices in India, Vol 27(3), 2012.
- Executive Editor, Subsistence Marketplaces Journal(2021 onwards)
- Regional Editor (Asia), International Journal of Business and Emerging Markets (2016 onwards)
- Membership of Editorial Boards: Industrial Marketing Management; Journal of Business & Industrial Marketing, Journal of Global Marketing, International Journal of Consumer Studies, Journal of Research in Interactive Marketing.
- Adhoc Reviewer for Journals: Journal of Academy of Marketing Science; European Journal of Marketing; Journal of Business Research; Marketing Theory, Business & Society; Thunderbird International Business Review; Journal of Personal Selling and Sales Management; International Journal of Pharmaceutical and Healthcare Marketing.
© Prof. Ramendra Singh. All rights reserved